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SEO: Search Engine Optimization For Mobile Content

SEO: Search Engine Optimization For Mobile Content

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In recent years, there has huge number of mobile device users accessing internet via mobile devices. This has prompted most of the search engines changed the way to rank search results by using different crawlers and algorithms. In some cases, the search engine rank the search results differently on different mobile devices based on its evaluation. The table below shows you some of the differences between traditional and mobile specific search engine that rank search results:

Consideration Mobile Search Desktop Search
Keywords Short, Descriptive Long, Descriptive
Location Critical Not Critical
Content Format Mobile Specific Generic
Device Capabilities Varied Standardized

Fewer, But Descriptive Keywords

As we can see from the table above, the mobile specific search engine prefer fewer keywords than traditional desktop search engine. This is because most of the mobile device users accessing internet with a smaller keypad and often time they use with one hand only, so most of the search engines providing drop down predictive search to help them deliver more relevant search results. In order to make your site more mobile specific search friendly, you might have to try to identify set of short and descriptive keywords that best describes your site.

Location Awareness

Nowadays, most of the mobile devices are GPS enabled, this prompted search engines began to deliver their search results that more relevant to user’s need. This is very different experience from the traditional desktop search result and make mobile search results even harder to anticipate and track. For example, when user search for ‘New York Pizza’, the search engine will start defining user’s location and provide a map and a list of related result based on user’s location.

User Agent Detection

Search engine will detect the browser or display capability of user’s mobile device and re-arrange or re-format your site and its elements such as layout, images and etc, to suit the user’s mobile device. Those websites that optimized for mobile screen will probably rank far more better in search results. For example, an iPhone has different display capabilities (screen size and resolution) than Sony Ericsson K810i, so search engine will re-arrange your site to fit the user’s screen. You are advised to define your target audience devices and develop a compliant website to avoid being trans-coding by search engine.

Accessible Content

Clean and organized code helps to improve your site ranking in mobile specific search engine result. Don’t make search crawler work too hard to access and index your site, by ensuring your site’s structure and hierarchy are suitable for mobile devices. Additionally, you should use modern web technologies in developing your mobile site rather than using SEO unfriendly technologies such as Flash, Frame and etc. The best way to keep your code clean and content organized are to keep thing simple that readable by human and search crawler.

Conclusion

Search engine optimized mobile site is increasingly important in the business world, it’s time to seize this opportunity to accelerate mobile traffic and visibility of your brand.

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