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- Friday, 8th Apr, 2011
Home » Articles & Inspirations » Leverage LinkedIn As A Powerful Marketing Tool
LinkedIn established in 2003, a faster growing social networking site in the world that used by audience of professional and business people. Currently, it has over 100 million registered users, which it would be 12th largest country in the world by population. LinkedIn is a great tool for your career or profession networking, you can reach all these savvy business people and net-workers without needing to pester them on the telephone.
First of all, you should have a very professional profile in your LinkedIn account, and when others look at your profile, they should able to know who you are, what are you doing, what you can do for them and what is your strength as well. Remember to include a link to your website, contact details and industry keywords into your profile, this is because people do search in LinkedIn are same like your website being indexed by Google. Next, you should define what is your target market or which network you want to establish connection with it. Spend some time in making new connection, sending invitation to the people you wish to contact, and most of them are likely to allow you into their network.
Please keep in mind that, LinkedIn is a social networking site has most of its users are savvy business and professional people, if you always maintain an extremely professional manner in communicating with all these people, most probably, you will make more connections and all these connection will drive more direct / indirect traffic to your site over time.